1.Detangling hair brush has firm, quality bristles that will not lose their shape! 2.THE BEST AT REMOVING KNOTS AND TANGLES – Ordinary bristle brushes work against the hair, basically ripping through and pulling out the knotted hair instead of gently separating it! But the unique plastic bristles work to separate the hair sideways instead of down, gently unraveling even the toughest tangles. 3. CHILD FRIENDLY – No more fits when it's time to get ready to go out! This brush doesn't dig into the scalp or rip out hair like other brushes. It takes out tangles without yanking or hurting. LIFE CHANGING BRUSH – Other brushes have beads at the end that can dig into the scalp and cause pain and get caught in tangles. Our brush has painless soft plastic bristles that massage the scalp and increase circulation, which may help increase hair growth.